This is Bad...

This is one bad strut! The driver said it was making a clunking noise coming from the left rear when she applied the brakes. All of the internal components of the strut are gone, the rod pulls straight out and the opening at the top is worn to twice its normal size.
While removing half of the interior to get at the upper strut mount, I started thinking about the psychology of selling shocks and struts. It also reminded me of an essay from KYB that was published on AutoCareProNews.
Chances are that a previous inspection had revealed to the driver that the strut was bad. But, the service writer or technician never took the time to explain the benefits of the new struts.

Pointers from KYB Help Technicians Sell More Shocks and Struts


Statistics show that you’re probably not selling as many shocks and struts as you could. Maybe it’s because you haven’t considered the possible opportunities? There are actually three different categories to consider. Unfortunately, most shops don’t get beyond the first. The result is that an estimated 98% of all service facilities are selling less than 10 units a month, which represents less than 2% of a typical monthly car count.

The fact is that the majority of shock and strut replacements are for “bad” units, we could label this category “repair.” Leaking, damaged, excessive bounce and tire wear are common reasons for this category. Since around 86% of all vehicles in the scrap yard still have their original shocks and struts, we can guess that the majority of those with replacements were because of the first category. That leaves a huge market opportunity because as we all know; shocks and struts can be replaced for two other reasons: maintenance and upgrades. Waiting to replace a shock or strut until it completely fails is like waiting to replace the engine instead of changing the oil.

read more at AutoCareProNews