Here are the latest Management Tips of the Month from Tom & Deb Ham at the AutomotiveManagementNetwork.com.#1: There’s Money In Those Abandoned Cars!
Every shop gets them and every shop needs to make them disappear somehow. Instead of having them hauled away, try to secure legal possession. Then spend a small amount of time making them look presentable, take a good assortment of pictures, write a thorough description, and place them on Ebay or similar sites. It is often surprising how true the phrase: “Once man’s junk is another man’s treasure” can be!
#2: Ten Items To Include On Your Web Site:
Keep is simple and practical. Include the following: Night drop form, prices for common services, current special, pictures of the staff, request an estimate form, appointment form, brief list of what you do, a map, transportation options, and a number to call for towing.
#3: Get Those Emails!
If you have not started yet, it’s time to get going. Email is fast becoming the way to market and communicate. There are many creative ways to gather emails, but the best one is to simply get in the habit of asking every customer. Make it a policy for you staff. The future benefits will be huge!
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